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Sunday, November 16, 2008

Cara Membuat Pendahuluan

Pendahuluan
Introduction

In your introduction, you need to let the readers and markers of your report know why the report is important and what exactly the report is about. It is essential to establish these things because it places the reader/marker in a better position to understand the significance of the material presented in the rest of the report (Hay, 1996). Although the introduction comes at the beginning of the report, it is not the first section you should write. It is easier to write the introduction after you have dealt with your method and results section because that way you are introducing the section with knowledge about what you did and what the results were. This knowledge allows you to shape your introduction so it leads up to your findings more specifically.

In your introduction, you need to answer questions such as
What do you hope to learn from the research?
What question is being asked?
Why is this research important?
(adapted from Hay, 1996).

This diagram provides an outline of the sequence of information that needs to be presented in the introduction.


The introduction starts generally, introducing the broad context within which your research fits. You need to provide a review of the literature that impacts on your research area. The literature needs to provide the reader/marker of your report with:

an understanding of the conceptual and theoretical background, context and justification for the research you are undertaking;
an appreciation of the significance of this area and in particular your topic; for example,
why does this question need researching and
how does it contribute to, fit in with, or differ from other available work on this subject (Hay, 1996)?

With your literature review should follow the pattern depicted in the diagram; for example, it should review studies to establish the general area, then move towards studies that more specifically define or are more specifically related to the research you are conducting. It is important to note that your literature review MUST NOT be a series of quotations strung together; instead it needs to provide a critical analysis of previous work (Hay, 1996). Your literature review uses both the past tense and the present tense; for example,

PAST tense: Gilles (1999) examined the effect of…, The model predicted that …..
PRESENT tense: A dormant seed bank is a solution for these populations to survive.

The past tense is used to refer to a particular experiment and the specific results of a particular experiment that has been carried out in the past. The present tense is used to refer to information that is not confined to a particular experiment.

The introduction ends with a statement of your specific hypothesis or hypotheses. This statement of the hypothesis should logically follow on from your literature review and you may want to make an explicit link between the variables you are manipulating or measuring in your study and previous research (O’Shea, 1996). The present tense is used to state your hypotheses; for example,

It is predicted that… ,
It is hypothesised that …

There is no need to write the title Introduction before this section: its position at the start of the report identifies it as an introduction (Findlay, 1993). Some departments or tutors may require you to include the aims or objectives of your study in a separate section after the Introduction so you should check this with your lecturer or tutor.

by: Team Uni Learning
http://unilearning.uow.edu.au/

Cara membuat abstrak

Abstrak
Abstract


The abstract is a precise summary of the whole report. Its function is to preview the contents of your report so that the reader can judge whether it is worth their while to read the whole report.

It includes a statement of the aim or objective of the experiment, a short description of the method used, the main results, and the conclusions or implications of the results. The abstract should normally be a single paragraph between 100 and 200 words. It should be titled with the word 'abstract'. Given the small amount of words allowed, each word and sentence included in your abstract needs to be meaningful (O'Shea, 1996). In addition, all the information contained in the abstract must be discussed in the main body of the report (Hay, 1996).

by: Team Unilearning http://unilearning.uow.edu.au/

Bagaimana membuat judul penelitian

Judul laporan penelitian
Title

The title of your report should be concise and informative. It should not be vague and general but should encapsulate the essence of the research.
For example:
Haemolysis of red blood cells in response to salt concentration
The limits of selective attention in tachistospcoic recognition
Social and economic consequences of homelessness for women in Sydney, Australia (1998-2001)

The progress of arthritis in the retained compartments after medial unicompartmental knee replacement
Memory for explicit and implicit information in picture stories
Antibiotic resistance of various Escherichia coli strains
A title like the one below is inappropriate because it is uninformative about the research contained in the report:

An investigation of a physical stimuli

A title like the one below is slightly more informative

An investigation of memory for sentences

but could be improved by increasing the specificity of the information it contains; for example,
Sentence memory: A constructive versus interpretive approach

Your title should be no longer than 15 words (O'Shea, 1996). The title is generally given on a separate page together with your name, course and instructor details.

by Team Unilearning http://unilearning.uow.edu.au/

Google adsense success story

Google AdSense Case Study
OSTG increased its income from international traffic with Google AdSense and AdSense link units
Case study : OSTG : SourceForge.net
OSTG

Business

Founded in 1996, OSTG (Open Source Technology Group) started out as the tech network Andover.net. Its mission was to provide unbiased content, community and commerce for an audience of Linux and open source users and developers. Over time, Andover.net grew by adding the community-centric sites Slashdot.org and Freshmeat.net to its technology group, and ThinkGeek.com to its e-commerce division. Since VA Software Corp. acquired OSTG in early 2000 and introduced SourceForge.net and Linux.com, OSTG’s network of sites has become even more widely visited among the worldwide Linux and open source communities.

SourceForge.net is among OSTG’s most successful Internet properties, with roughly 25 million unique visitors each month – a number that grows about 20 percent each year. SourceForge hosts more than 140,000 projects, and offers a centralized resource for managing projects, issues, communications and software code. "Given the broad appeal of SourceForge, we are always looking for ways to capitalize on each page and give users content and products to match their needs," says OSTG’s Vice President and General Manager of SourceForge.net, Mike Rudolph.

Approach
"Link units are relevant, potentially interesting to the user, and don’t stick out as ads. They help users get to the content they’re looking for and help advertisers get their information out there."

Mike Rudolph
Vice President and General Manager, OSTG

In 2005, OSTG decided to try link units, a text advertising product available to Google AdSense publishers. Each link unit displays a list of topics relevant to the content of the page it is running on. When visitors click on a topic, they go to a page displaying several text advertisements highly relevant to their chosen topic.

Although link units began producing results right away, OSTG realized there was a way to maximize the benefits even more. The OSTG and SourceForge.net team began to think about how to leverage Google’s expansive worldwide advertising network to better serve international users. Through Google’s geographical targeting, they knew they could maximize the relevant topics and ads delivered to customers in specific regions.

OSTG therefore began serving link units specifically to its international traffic, replacing U.S. targeted ad campaigns, on the Sourceforge.net homepage. This approach made sense: 80 percent of visitors to SourceForge.net come from outside the United States, from places as diverse as Brazil, Europe, Australia and Asia. "We needed to target German ads to German visitors, instead of sending out a generic ad that probably wouldn’t appeal to someone outside the U.S.," explains Rudolph. "We needed to improve the user experience and generate revenues from international traffic, and realized that more precisely geo-targeting link units was a great way to achieve both aims."

Rudolph notes that "the process of using link units was very simple and straightforward. The implementation took little time, and right away a relevant mix of international topics started to appear."

Results

OSTG was immediately pleased with the results from using link units, because they provided a way to earn incremental income from international traffic and improve the user experience. Over a two-month period, link units added more than 20 percent to overall AFC revenue, without any additional real estate being allotted to advertising. "Because international users make up 80 percent of our traffic on SourceForge, they are a top priority for us," says Rudolph. "Geographic targeting through link units helped us overcome the challenge of reaching these users with useful ad content."

Link units and AdSense also complement OSTG’s own ad sales efforts, says Rudolph. "There is a long tail of advertisers Google serves that we will never scale to reach. With AdSense, we can tap these advertisers in a turnkey way that is phenomenal," he notes.

Rudolph says he’s impressed with the quality of ads and the way they mesh with site content, and appreciates the fact that link units are clean and unobtrusive. "Link units are relevant, potentially interesting to the user, and don’t stick out as ads," says Rudolph. "They help users get to the content they’re looking for and help advertisers get their information out there. Trying to do what Google does with AdSense and link units would be a bad decision on any media company’s part. We could never do it with the same level of quality as Google does."

About Google AdSense

Google AdSense is a program enabling online businesses to earn revenue from serving ads precisely targeted to specific web content and search pages. With service levels ranging from online sign-up to dedicated support management, a broad range of sites profit from AdSense. Thousands of Google advertisers also benefit from AdSense by gaining exposure on sites across the Google Network, which includes many of the Top 100 Media Metrix sites such as AOL, About.com, Amazon, Ask.com, and Lycos.

Saturday, November 15, 2008

A Classification of Multivariate Techniques

There are two kind of multivariate techniques; such as

1. Dependence technique- as one in which a variable or set of variable is identified as the dependent variable to be predicted or explained by other variables known as independent variables. for example; regression analysis, SEM, canocical, conjoint, MANOVA, and discrmininant analysis

2. Independent technique- is one in which no single variable or group of variables is defined as being independent or dependent. rather the procedure involves the simultaneous analysis pf all variables in the set. for example: factor analysis, CFA, cluster analysis, correspondence analysis.

Tthe Relationship between Multivariate Dependence Methods

canocical
Y1+Y2+Y3+...+Yn = X1+X2+X3+...+Xn
(METRIC, NON METRIC) (METRIC,NONMETRIC)

Multivariate analysis of variance
Y1+Y2+Y3+...+Yn = X1+X2+X3+...+Xn
(METRIC) (NONMETRIC)

ANOVA
Y1 = X1+X2+X3+...+Xn
(METRIC) (NONMETRIC)


Multiple discriminant analysis
Y1 = X1+X2+X3+...+Xn
(NONMETRIC) (METRIC)

Multiple Regression analysis
Y1 = X1+X2+X3+...+Xn
(METRIC) (METRIC,NONMETRIC)

conjoint analysis
Y1 = X1+X2+X3+...+Xn
(METRIC,NON METRIC) (NONMETRIC)

SEM
Y1 = X11+X12+X13+...+X1n
Y2 = X21+X22+X23+...+X2n
Y3 = X31+X32+X33+...+X3n
(METRIC) (METRIC,NONMETRIC)

REFERENCES: Hair et al. (2006)

Convergent calidity

by. Zencaroline
Convergent validity also requires that SMCs be equal to or greater than .5 along with pattern coeffieicnts equal to or greater than .7. Other useful assessments are composite reliability and Average Variance Extracted. Composite reliability should be equal to or greater than .7 and AVE should be greater than .5.
Convergent validity is assessed by the correlation among items which make up the scale or instrument measuring a construct (internal consistency validity)
Internal consistency is a type of convergent validity which seeks to assure there is at least moderate correlation among the indicators for a construct
Cronbach's alpha is commonly used to establish internal consistency construct validity, with .60 considered acceptable for exploratory purposes, .70 considered adequate for confirmatory purposes, and .80 considered good for confirmatory purposes.
Average variance extracted (AVE) s above 0.5 are treated as indications of convergent validity.
Convergent validity also requires that SMCs be equal to or greater than .5 along with pattern coeffieicnts equal to or greater than .7.

look at this link below:
http://zencaroline.blogspot.com/2007/05/convergent-validity.html

How to Do Business Online V. Indonesia

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Anne Ahira: An International Online Marketer

http://www.asianbrain.com/index.php?aff_code=888999&pg=letter1

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